Tuesday, 3 April 2018

Cheltenham Illustration Awards - Style Test One



Following the recently created PowerPoint presentation which I created to pitch my project to my tutors and peers for feedback as well as the thumbnail compositions which I dedicated my time to constructing, I decided that it was now time for me to flex my muscles to explore and experiment the outlined style which I have decided to work with through a digitally illustrated style test. The process which I utilised during my experiment was to focus on using the pen and shape tool to construct and combine from basic shapes into bigger more engaging ones. For this test I worked in primarily shades ignoring colour application to a later stage in the creative process.




As demonstrated above, the results of my style test clearly capture a level of my intentions which I originally had for this production in response to the style and vision I outlined in my scripted proposal. This variation in the style I responded to focuses on a more angular vision when discussing the “Simple vs Complex” ratio regarding style as a concept. I am confident that this first draft of visual development has provided me with a wealth of information and intuitive experience which I will be using to guide the evolution of my final design outcome.

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